Saint George Regional Airport (SGU) Logo Redesign

This project focused on creating a refined and modern visual identity for the Saint George Regional Airport. I began by researching the airport’s history, audience, and overall brand context. From there, I explored a wide range of concepts by developing 10+ thumbnail sketches for each major logo category: wordmark, letterform, pictorial, abstract, and emblem—ensuring each sketch included a logotype.

After presenting and refining these initial explorations, I selected one strong direction from each category. I then recreated the five final concepts in Adobe Illustrator and prepared them for class critique on an 8.5" × 11" layout.