Tech Startup Branding Project

In this project, I developed a complete brand identity for a fictional tech startup. After selecting a startup concept, I researched industry branding trends and defined the company’s mission, values, and audience to guide my visual direction. I explored multiple logo styles—wordmark, abstract, and pictorial—before refining one into a finalized design with horizontal, stacked, and single-color variations.

I then built a full brand system, including a primary and secondary color palette, typography choices, and visual applications. The final deliverables included a homepage or app interface design, an app icon, and a print-ready business card with specified paper stock. All components were compiled into a cohesive six-page brand guide PDF, demonstrating consistency, usability, and a clear design rationale across the entire identity.